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Alan is the founder of Conscious Branding. When his middle child told him she was transgender, Alan had to deal with a lot of emotions and work to figure out what that meant for his daughter, himself and his family. This journey helped Alan to understand a different way of looking at the world and a different way of seeing people.

As a result, he realized that branding is not about physical attributes anymore. It is about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.

​This is what we call Conscious Branding. It literally has changed how Conscious Branding works with companies, builds brands and aligns a greater purpose with beliefs, vision and action as the essence of the brand. With more than 30 years-experience with national and international clients in brand strategy, naming, logo design, corporate identity, websites, print, and other unique creations, Alan shares his experiences to help businesses be remarkable.

             Alan Wallner